Agent Impact — Grow the Customers You Already Have. AI-powered workflows to grow revenue from existing customers across four growth moves: Buy Again, Buy More, Buy Wider, Buy Up. ## Buy Again — win them back, renew, reorder Workflow: Quiet-customer detection Growth move: Buy Again Description: Flags customers whose order frequency or engagement has dropped before they're gone. Required data/tools: A customer or order list with dates. Produces: A ranked list of at-risk customers. Workflow: Win-back drafting Growth move: Buy Again Description: Writes a personalized re-engagement message per lapsed customer. Required data/tools: Customer names + a sense of why they went quiet. Produces: Ready-to-send win-back emails. Workflow: Pre-renewal triggers Growth move: Buy Again Description: Surfaces upcoming renewals early and preps the conversation. Required data/tools: Renewal or contract dates. Produces: A renewal watchlist + prep briefs. Workflow: Reorder-cadence nudges Growth move: Buy Again Description: Learns each customer's normal buying rhythm and flags who's overdue. Required data/tools: Order history with dates. Produces: An "overdue to reorder" list + nudge drafts. Workflow: Always-on support Growth move: Buy Again Description: Answers common questions 24/7 so a slow reply never becomes a lost customer. Required data/tools: An FAQ, docs, or past support replies. Produces: A support assistant + deflection of routine tickets. ## Buy More — more volume or frequency of what they already buy Workflow: Volume-gap analysis Growth move: Buy More Description: Finds customers buying less than similar customers their size. Required data/tools: A customer list with spend/volume + rough company sizes. Produces: A ranked list of under-buying customers + the gap. Workflow: Frequency prompts Growth move: Buy More Description: Identifies customers who could reorder more often and triggers the nudge. Required data/tools: Order history with dates. Produces: A frequency-opportunity list + nudge messages. Workflow: Lifecycle email & SMS personalization Growth move: Buy More Description: Sends the right automatic touchpoint at the right moment. Required data/tools: A clear lifecycle moment (post-purchase, milestone, seasonal) + contact list. Produces: The lifecycle moment, the specific customers at it, and the message. ## Buy Wider — things they don't buy yet, or new buyers/sites in the account Workflow: White-space mapping Growth move: Buy Wider Description: Compares what each customer buys to what similar customers buy and surfaces the gap. Required data/tools: A customer list with the products/services each one buys. Produces: A per-customer "what they don't buy yet" map + cross-sell targets. Workflow: Cross-sell triggers Growth move: Buy Wider Description: Recommends the next product/service at the right lifecycle moment (after a milestone order, after a resolved issue). Required data/tools: Order or support history with dates. Produces: Timed cross-sell prompts + pitch drafts. Workflow: Expansion-signal mining Growth move: Buy Wider Description: Reads call notes, meeting transcripts, or emails to spot new needs, new buyers, or new locations inside an existing account. Required data/tools: Call notes/transcripts or connected email. Produces: A list of expansion signals + suggested outreach. ## Buy Up — premium tier, higher-value option Workflow: Upgrade-readiness signals Growth move: Buy Up Description: Flags customers whose usage or growth suggests they're ready for a higher tier. Required data/tools: Usage data or order growth over time. Produces: A ranked upgrade-candidate list. Workflow: Tier-upgrade drafting Growth move: Buy Up Description: Prepares the case and the conversation for moving a customer up. Required data/tools: A candidate customer + their current tier. Produces: A tailored upgrade pitch + prep notes. Workflow: Margin-mix recommendations Growth move: Buy Up Description: Highlights where a higher-value option would better serve the customer and the business. Required data/tools: What each customer currently buys + your higher-margin options. Produces: Per-customer better-fit recommendations.